rob sanders ppc

Google Ads Process & Pricing

Are you an online business owner looking to harness the power of Google Ads but find yourself lacking the time or expertise to manage and optimize your campaigns effectively?

You're not alone.

The world of digital advertising can be complex and time-consuming, making it challenging for busy entrepreneurs to navigate.

However, there's a solution.

Our dedicated Google Ads management service is designed to take the burden off your shoulders, allowing you to focus on growing your business while we handle the intricacies of your advertising campaigns.

With our expertise, you can unlock the full potential of Google Ads and drive results without the stress and hassle.


Onboarding includes a comprehensive set of tasks designed to kickstart a successful client-campaign relationship. Firstly, it involves setting up and building new campaigns from the ground up, ensuring that they align with your objectives & strategies. This involves careful planning of the account to maximize campaign effectiveness.
    - Setup & build of new any new campaigns
    - All Tracking code setup & installation or guidance
    - Conversion Tracking & Remarketing through Google Analytics or Tag manager
    - Onboarding call (with you) for each new client
    - Reporting dashboard setup

Account Build

Campaign structure is essential in organizing Google Ads for maximum efficiency and effectiveness. This involves setting up ad groups, and campaigns in a structured manner that aligns with your specific marketing objectives. A well-structured account enhances campaign management, improves ad quality scores, and ensures that ad content is highly relevant to the keywords and audience being targeted. It forms the foundation for a successful advertising campaign.
Creating compelling ad copy is another critical aspect of Google Ads services. Crafting engaging and persuasive ad copy is essential to capture the attention of potential customers and entice them to click on the ad. Effective ad copy should convey the unique value proposition of the product or service and encourage users to take the desired action, whether it's making a purchase, signing up for a newsletter, or contacting the business.

Account Management

Google Ads services extend beyond the initial setup, and "Ongoing Optimization" is a crucial aspect of maintaining and improving the performance of advertising campaigns. This involves continuously monitoring campaign metrics, analyzing data, and making adjustments to ensure that the ads are reaching the right audience and generating desired results.
Keyword & search term analysis is a proactive approach to refining campaign targeting. It involves analyzing the keywords and search queries that trigger ads to appear, identifying which keywords are driving the most valuable traffic, and excluding irrelevant or low-performing terms. This analysis helps to allocate budgets more efficiently and minimizing wasted ad spend.
Shopping campaign segmentation involves dividing shopping campaigns into smaller, more focused groups to better manage and optimize product listings. This segmentation allows advertisers to tailor bidding, budget allocation, and ad content to specific product categories or attributes. It also enables better tracking of the performance of individual products or product groups, making it easier to identify top performers and areas for improvement.
Bid strategy management involves fine-tuning bid strategies to achieve specific campaign goals. Google Ads offers various bidding options and effective bid strategy management involves choosing the most appropriate bidding method based on campaign objectives, monitoring bid performance, and making adjustments as needed to meet performance targets.


We offer the provision of a monthly report. These reports serve as a valuable communication tool, providing you with a clear overview of campaign performance, key metrics, and progress toward established goals.
An online dashboard is another essential component that is provided for these Google Ads services. This dashboard provides you with real-time access to campaign data and performance metrics. It enables you to monitor the progress of your campaigns at any time, fostering transparency and trust throughout our relationship.
Also provided is the availability of email support to answer any question, ensuring that you have a direct line of communication about any queries you may have. You can seek clarification, ask questions, and receive timely assistance with any concerns you may have, facilitating a high level of effective collaboration.
We also encourage a strategy review every 3 months to ensure that the account stays aligned with the evolving goals and market dynamics. Regular strategy reviews enable you to assess the effectiveness of current strategies, identify areas for improvement, and adapt the campaign to changing circumstances such as promotions, ultimately driving better results and ROI for the client.

Fulfillment Cost

We keep pricing relatively simple, with the following options for stores based in the US or Australia/NZ.
US Based accounts

For ad spend up to US$10,000, our fee is US$900 a month
For account ad spends over US$10,000, our fee is US$1,500 a month
Australian Based accounts

For ad spend up to AU$15,000, our fee is AU$1,200 a month
For account ad spends over AU$15,000, our fee is AU$1,800 a month
We structure it this way to ensure we are keeping costs down as much as possible for you as the account grows and find that once we hit a certain threshold, we recognise that additional time & resources are required to help it grow further.
The one thing that we do ask for is a commitment to make this work. We don't lock you in to long term contracts but we want to ensure that you recognize that achieving momentum in a Google Ads campaign takes time, typically around three months.

Get in touch

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