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Linking Google Merchant Center to Google Ads

Linking Google Merchant Center to Google Ads

You might think linking Google Merchant Center to Google Ads sounds like a daunting task, but don’t let that assumption deter you. It’s a process that’s far less complicated than you’d imagine.

As a digital marketer or an online business owner, establishing this connection can be a game-changer in increasing the visibility of your product listings, driving more traffic to your site, and ultimately boosting your sales.

So, are you curious to know the step-by-step method to accomplish this seamlessly, even if you’re not the most tech-savvy person out there?

Understanding Google Merchant Center

To fully leverage the power of Google Ads, you need to understand Google Merchant Center, a pivotal tool that allows you to upload your store, brand, and product data and make it available to Google Shopping and other Google services. Simply put, it’s your product data feed that’s the foundation of any successful Google Shopping campaign.

Don’t fret if it sounds complicated! It’s actually quite straightforward. You set up your account, configure your settings, then upload a data feed. Think of it as your product catalogue, detailing everything Google needs to know about your items.

Setting Up Google Ads Account

Before diving into the integration of Google Merchant Center and Google Ads, let’s ensure you’ve got your Google Ads account up and running.

To get started, you’ll need a Gmail account. Then, visit the Google Ads homepage and click on ‘Start now’. Follow the prompts to set up your account. You’ll need to provide some basic information about your business and set your advertising goals.

Next, you’ll set your budget, define your audience, and create your first ad. Google will guide you through each step, making the process straightforward.

Linking Google Merchant Center to Google Ads

Now that your Google Ads account is set up and ready to go, let’s link it with your Google Merchant Center to streamline your advertising efforts.

Start by logging into your Merchant Center account. From there, select ‘Linked accounts’ from the ‘Settings’ dropdown menu.

Next, click on ‘Google Ads’ and you’ll see a ‘Link account’ option. You’ll need to enter your Google Ads Customer ID, which you can find in your Google Ads account.

Hit ‘Send link request’.

Now, head over to your Google Ads account, click on ‘Tools & Settings’, then ‘Linked accounts’, and finally, ‘Google Merchant Center’. There, you’ll see the link request.

Simply click ‘Approve’, and voila! Your accounts are connected.

Verifying the Connection

Verifying the Connection

Once your accounts are linked, it’s crucial to verify the connection to ensure seamless integration of your advertising efforts.

To do this, log in to your Google Ads account and click on ‘Linked accounts’ under ‘Settings and Billing’. You’ll find the Google Merchant Center section here, and if the linking was successful, you should see your Merchant Center account ID displayed.

Don’t panic if it’s not immediately visible; sometimes it takes a while for changes to reflect. Should you encounter any issues, Google’s support team is always ready to help.

Maximizing Advertising Efficiency

Having ensured your Google Merchant Center and Google Ads accounts are properly linked and synchronized, it’s time to focus on how you can maximize advertising efficiency to drive better results for your business.

Start by refining your product data. Ensure it’s updated and accurate, as this directly influences ad relevance.

Utilize Google Ads’ keyword planner to identify high-performing keywords related to your products and incorporate them into your campaigns.

You should also use the conversion tracking tool to measure the success of your ads. This will help you understand what’s working and what’s not.

Lastly, constantly monitor and adjust your bids based on performance. By doing so, you’re not only optimizing your ads but making the most of your budget.

Frequently Asked Questions

What Are the Costs Associated With Using Google Merchant Center and Google Ads?

Google Merchant Center is free. However, Google Ads charges for ad placements. Your costs will vary based on factors like competition and the keywords you’re bidding on.

There is the option of running Free Google Shopping Listings which I go over in another article.

It’s all about your strategy.

To change or remove the link, you’ll first go to your Google Merchant Center account.

Then, navigate to ‘Linked accounts’ and find Google Ads.

Here, you can edit or remove the existing link easily.

Yes, you can link multiple Google Ads accounts to a single Google Merchant Center.

Just navigate to ‘Linked accounts’ in Merchant Center, add your Ads accounts, and they’ll be linked once approved.


So, you’ve mastered linking Google Merchant Center to Google Ads.

Now it’s time to verify the connection and start maximizing your advertising efficiency.

Remember, the key to successful online advertising is making the most of the tools at your disposal.

So keep refining your campaigns and targeting the right audience.

Your efforts will surely pay off.

Happy advertising!