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Google Ads eCommerce & Lead Generation Specialist

Know Your Competition.
Close the Gap.

Most Google Ads accounts are leaking budget through structural problems they haven't found yet. Four targeted services that fix the root causes — no retainer, no lock-in, delivered in 48–72 hours.

Let's Have a Chat View Results
Competitor Intelligence Reports
Gap Analysis & Account Audits
New Campaign Builds
At a Glance
15+
Years Google Ads
$15M+
Ad Spend Managed
48h
Avg Turnaround
4
Key Services
Clients include Milton & King, SharkNinja, House of Uniforms & more.
Trusted By
Milton & King SharkNinja House of Uniforms Kent Street Cellars Progressive Bathrooms
What We Do

Not an Agency. Not a Retainer.
Services that will make an impact.

Google Ads is typically the largest marketing investment an eCommerce business makes. Yet most accounts are underperforming — not because of budget, but because of structural issues that compound quietly over time: campaigns competing against each other, search terms that were never reviewed, ad copy written without competitor knowledge, and Shopping feeds full of weak titles that Google can't match to the right searches.

These four services address the root causes. A Gap Analysis shows exactly where budget is being lost. A Competitor Intelligence Report maps the market before a dollar of copy is written. A Campaign Build Report gives you a complete launch plan without a retainer. And a Product Feed Audit fixes the titles, attributes, and search match issues that silently drag Shopping performance down.

Each service is built around deep, account-specific analysis — not a template with your logo dropped in. The output reflects your account, your market, and your competitors. Delivered in 48–72 hours.

Let's Have a Chat
  • Stop losing budget to problems you can't see
    The Gap Analysis goes 10 pillars deep — traffic quality, bid strategy, RSA headlines, keyword cannibalisation, negative keyword gaps, campaign structure, and account configuration. Businesses typically find 20–40% of their budget is recoverable within the first 90 days of implementation.
  • Win customers competitors don't know you're targeting
    The Competitor Intelligence Report analyses five competitors in depth — their live ads, full website messaging, positioning angles, and the gaps they're leaving open. Most businesses discover entire customer segments their competitors are ignoring entirely.
  • Build campaigns that scale — not ones that plateau
    Most businesses have to choose between an expensive agency retainer or guessing at the structure themselves. The Campaign Build Report gives you a complete blueprint — keyword architecture, ad copy, negative lists, bid strategy — documented clearly so you can launch properly without locking into ongoing management costs.
  • Fix the Shopping feed problems costing you impressions
    Most Shopping underperformance traces back to the feed — short titles, missing attributes, and search term mismatches that stop your products appearing in the right searches. The Product Feed Audit cross-references your actual search query data against every product title and fixes what's holding back impression share and CTR.
Let's Talk Results

Real results for
real businesses

Here are some of the results achieved for Google Ads clients across Australia. Numbers are from actual client accounts.

Want Results Like These?
Gap Analysis
3.8× ROAS
Up from 1.9× — achieved within 90 days of implementing recommendations
Identified $28k/month in wasted spend across broad match terms with zero conversion history. Restructured Performance Max asset groups by product category, removed cannibalising Search campaigns.
Wallpaper Brand — US & AU Markets
Competitor Intelligence
+41% CTR
After full headline strategy rewrite based on competitor gap analysis
All competitors were leading with "value" messaging. Client switched to a performance and warranty angle — zero competitive pressure on those terms and a higher intent audience clicking through.
Household Appliance Brand — ANZ
Search Campaign Launch
2.9× ROAS
Achieved in month one — new account, zero prior campaign history
Brand new Google Ads account built from scratch. Keyword research done against live competitor SERP data, tightly themed ad groups, RSA copy written against competitor messaging gaps identified in the Competitor Intelligence report.
Shower Screen Supplier — Melbourne
Account Restructure
-85% CPA
CPA dropped from $1,003 to $152 — beating the $300 target by 50%
Account started April 2025 generating 1–2 leads per month at $1,000+ CPA. After structural audit, negative keyword expansion, RSA fixes, and bid optimisation — lead volume grew to 32/month at $152 CPA. Consistently under target every month since October 2025.
Bathroom Renovation Company — Melbourne
Competitor Intelligence
+53% conv.
Conversions up 53% after pivoting ad copy to an uncontested angle
Competitor research found that every brand in the category was leading with price and speed. Client's actual differentiator — Australian-made, 10-year warranty — was buried on the website and nowhere in their ads. Moved it to the headline. Conversions followed.
Uniform Supplier — National eCommerce
Shopping + Performance Max
18× ROAS
Average 18× return on ad spend over 12 months — target was 8×
$1,500/month budget generating $219K in tracked revenue across 12 months. Tightly structured Performance Max and Shopping campaigns with clear product hierarchy. Account consistently delivered 2–3× the ROAS target — the only constraint is budget, not performance.
Air Purifier Retailer — Australia

Stop Wondering What's Broken.

Four services. Four structural problems fixed. No retainer, no lock-in — just a clear report and a prioritised action plan delivered in 48–72 hours.

Let's Talk →
Rob Sanders — Australian Google Ads Specialist
About Rob

Specialist Practice.
Serious Results.

This is a specialist Google Ads practice with over 15 years of experience managing campaigns for eCommerce and Shopify businesses worldwide. The focus is narrow by design: four services that address the structural reasons most businesses underperform on Google Ads — Gap Analysis, Competitor Intelligence, Campaign Builds, and Product Feed Optimisation.

The businesses that engage these services are typically spending between $10k and $500k per month on Google Ads. They've moved past the testing phase. They need an expert who can read an account properly, identify what's costing them money, and produce a clear, prioritised action plan — not a report built from a template.

Google Ads Certified Shopify Specialist eCommerce Focus Fast Turnaround
15+
Years Google Ads Experience
$15M+
Ad Spend Managed
4
Core Services Offered
What We Offer

Four Services.
Know More. Spend Better. Build Right. Fix Your Feed.

Each service targets a specific reason eCommerce businesses underperform on Google Ads. All priced per project — no retainers, no lock-in, no minimum term.

Key Service
Find Out Exactly What Your Best
Competitor Is Doing That You Aren't
Businesses that outperform in Google Ads aren't guessing at their messaging — they know exactly what competitors are saying and what customers aren't hearing from anyone. This report maps the entire competitive landscape so every dollar spent is informed by market intelligence, not intuition.
  • 5 competitors analysed — websites, live ads, messaging & positioning
  • Messaging matrix showing exactly what each competitor claims
  • Strategic gaps — what no one in your market is saying yet
  • Ready-to-use ad copy angles, hooks, and headline frameworks
  • Informs Campaign Builds and RSA copy rewrites from a position of knowledge
Get Your Competitor Report
Find Every Dollar Wasted in Your Account
— Before Spending Another One
For accounts already running, poor performance is almost never a budget problem — it's a structural one. The Gap Analysis conducts a systematic 10-pillar review of the entire account and produces a prioritised action plan showing exactly what to fix, in what order, to recover wasted spend and improve returns.
  • 10-pillar diagnostic covering traffic, bids, RSA copy, cannibalization & more
  • Bidding strategy assessed per campaign with recommended upgrade paths
  • RSA headlines scored Winner / Loser / Zombie with replacement copy
  • Search term matrix — STAR, PROBLEM, DIAMOND, REMOVE classification
  • Prioritised action plan with IMMEDIATE → NEXT MONTH timing tags
Get Your Gap Analysis
The Complete Campaign Build Plan
— Launch on Google Ads Without an Agency Retainer
Most businesses launching Google Ads face a choice: hire an agency and commit to a retainer, or guess at the structure and hope it works. The Campaign Build Report is a third option. You receive a complete, ready-to-implement build plan — keyword architecture, ad group structure, negative lists, RSA copy, and bid strategy — documented clearly so you or your team can launch it properly, without ongoing management costs.
  • Keyword research report — volume, intent, and competition across your full product range
  • Ad group structure mapped out with match type rationale for each group
  • Negative keyword list built from competitor and SERP research — ready to add on day one
  • RSA copy for each ad group written against competitor messaging gaps
  • Asset copy ready to paste — sitelinks, callouts, and structured snippets
  • Pre-launch checklist — what to verify before the first dollar is spent
  • Bid strategy guide — which strategy to use, what target to set, and when to adjust
  • 30-day review checklist — what to monitor after the learning phase completes
Get Your Campaign Build Plan
Fix the Shopping Feed Issues
Costing You Impressions & ROAS
Most Shopping underperformance traces back to the feed — weak titles that don't match what shoppers actually search for, missing attributes that limit eligibility, and search terms triggering the wrong products. This audit cross-references your live search query data against every product title and fixes what's holding back impression share and conversions.
  • Full attribute audit — disapprovals, limited items, missing GTIN, brand & category gaps
  • Search query analysis per product — reveals what searches are triggering each listing
  • Data-driven title rewrites — built from actual search terms, not guesswork
  • Wasted impression report — searches mismatching products flagged as negative candidates
  • Supplemental feed CSV delivered — ready to upload to GMC without touching your CMS
Get Your Feed Audit
What We Check

The 10-Pillar Gap Analysis Framework

Every Gap Analysis covers all 10 pillars. Most businesses find problems in at least 4. If you already know which pillars apply to your account — that's exactly the point.

PILLAR 01
Account Configuration
Are your goals, bidding signals, and account settings actually aligned to what your business needs? Misconfigured settings silently corrupt performance data.
PILLAR 02
Search Term Quality
What queries are actually triggering your ads? Broad match bleeds spend to irrelevant searches most accounts never review.
PILLAR 03
Negative Keyword Gaps
Which irrelevant terms are consuming budget with no block in place? Most accounts have hundreds — discovered only after the money is gone.
PILLAR 04
Campaign Structure
Are your campaigns competing against each other for the same audience? Internal competition inflates CPCs without generating additional revenue.
PILLAR 05
Keyword Cannibalisation
Are multiple ad groups or campaigns bidding on the same terms? Cannibalisation splits budget and confuses the algorithm.
PILLAR 06
RSA Headline Performance
Which headlines are Winners, Losers, or Zombies? Similar headlines never rotate — your ad copy may not be competing at all.
PILLAR 07
Bid Strategy Alignment
Is your bidding objective matched to each campaign's actual goal? Maximise Clicks on a conversion campaign is one of the most common mismatches.
PILLAR 08
Budget Distribution
Is the right share of budget going to the right campaigns? Budget stacking on low-performers is one of the easiest fixes with the fastest payoff.
PILLAR 09
Ad Extensions & Assets
Are you using all available SERP real estate? Missing sitelinks, callouts, and image assets reduce ad rank and ad visibility.
PILLAR 10
Landing Page Alignment
Are the right search terms landing on the right pages? A campaign sending product searches to a category page is bleeding conversions every day.
Get Your Gap Analysis — See All 10 Pillars
Why Choose Us

Rob Sanders —
Why We're Different

The difference between average and excellent Google Ads performance is rarely budget. It's almost always structural — and the structural problems tend to be invisible unless someone is looking for them specifically. Broad match terms burning spend on irrelevant traffic. RSA headlines so similar they never rotate. Campaigns cannibalising each other's keywords. Account settings misaligned to the campaign's actual goal. These issues compound quietly, and most businesses have no idea they exist.

A properly conducted Gap Analysis surfaces all of them. A properly researched Competitor Intelligence Report shows what the market is actually saying — and where the messaging white space is that no competitor has claimed. A properly built campaign starts from that intelligence and creates a structural foundation that scales. Done in the right sequence, these three services change the performance trajectory of a Google Ads account.

Every recommendation is specific to the account, the market, and the business — not pulled from a template library. Delivered in 48–72 hours per service.

Best fit: eCommerce and Shopify businesses spending $5k+/month on Google Ads where structural improvements would have a material impact on revenue and ROAS.

Let's Have a Chat
What Matters
Rob Sanders
Typical Agency
No juniors on your account — ever
✓
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No set-and-forget — get your account reviewed when you need it
✓
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No 3-month lock-in before you see what you're getting
✓
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Reports written for your account — not a template with your logo
✓
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Fixed price per project — not a monthly retainer for unmeasured work
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You speak directly to the person who did the analysis
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eCommerce focus — not a generalist agency taking every client
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How It Works

Our Simple 3-Step Process

Everything scoped and agreed upfront. You know what you're getting, what it costs, and when it arrives before anything starts.

01
A Quick Chat First
A 20–30 minute call to understand your situation — what you're running, what you're seeing, what you've already tried. We work out which service makes sense and whether it's a good fit. No sales pitch.
  • Review your current account or business situation
  • Identify which service is the right starting point
  • For Campaign Build Reports: discuss business goals, target audience, budget
  • For Gap Analysis: confirm account access requirements
Let's Chat →
02
Proposal & Kickoff
You receive a written proposal listing exact deliverables, format, timeline, and fixed price. Once approved, work begins. For Campaign Build Reports, a kickoff brief is completed to capture business context before any keyword research starts.
  • Exact deliverables listed — no vague scope
  • Fixed price confirmed before work begins
  • Gap Analysis & Competitor Report: read-only account/SERP access
  • Campaign Build Report: business brief completed, strategy agreed
Let's Chat →
03
Delivery & Walkthrough
Gap Analysis and Competitor Reports delivered within 48–72 hours. Campaign Build Reports delivered within 5–7 business days of the kickoff brief. Every engagement includes a walkthrough call and one revision round.
  • Gap Analysis: full report with prioritised action plan
  • Competitor Report: messaging matrix, gaps, and copy angles
  • Campaign Build Report: complete build plan, ready to implement
  • All: 30-min walkthrough call + one revision round included
Let's Chat →

Testimonials

5.0 ★★★★★
Based on Google Reviews
★★★★★
"The Gap Analysis found problems in our account we didn't know existed. We had campaigns cannibalising each other and a conversion tag firing twice on every purchase — so our data was completely wrong. Rob found both in the first pass. Within 60 days of implementing the fixes our ROAS had nearly doubled."
J
Jessica L.
Flora Designs — eCommerce, Sydney
★★★★★
"We'd been running the same ads for 18 months and assumed the market had just gotten more competitive. The Competitor Intelligence Report showed every one of our competitors was leading with free shipping and next-day delivery. We weren't mentioning either. Changed the headlines, conversions went up 40% in the first month."
M
Marcus T.
Shopify — Homewares, Melbourne
★★★★★
"We'd had two agencies build campaigns for us before and both times we were spending money within days of launch with nothing to show for it. Rob's Campaign Build was different — he mapped the competitors first, structured everything before touching the account, and verified everything was set up correctly before a single dollar was spent. Month one ROAS was 3.1×."
A
Anita R.
Shopify — Outdoor & Garden, Brisbane
Got Questions?

Frequently Asked Questions

All services are priced per project with a fixed quote agreed before any work starts — there are no surprises mid-project. Pricing depends on the scope (account size, number of campaigns, complexity). The best way to get a number is to reach out for a quick chat — we can look at your account together and give you an accurate quote within the day.
The Gap Analysis is typically delivered within 48–72 hours of receiving account access. The Competitor Intelligence Report is delivered within 48 hours — no account access required. Campaign Build Reports are delivered within 5–7 business days of completing the kickoff brief. Every timeline is confirmed in the proposal before work begins.
All three services are project-based — there are no lock-in contracts or minimum terms. The Campaign Build Report is designed so you don't need ongoing management: you receive everything documented to launch and run the campaigns yourself, or hand to whoever oversees your Google Ads account. The most common sequence is: Competitor Intelligence Report first, then a Campaign Build Report informed by the research, then a Gap Analysis three to six months later to assess performance.
For the Gap Analysis, we need read access to your Google Ads account via a Manager Account invite — a standard access level that lets us view your data without making changes. For the Competitor Intelligence Report, no account access is needed at all — we research your competitors directly from live SERP data and their websites. For a Campaign Build, we need admin access to create campaigns, plus a completed kickoff brief covering your business goals, target audience, budget, and any existing brand or copy guidelines.
These services work best for eCommerce and Shopify businesses spending at least $5,000/month on Google Ads. Below that level, the cost of a diagnostic report may not be proportionate to the budget being managed. If you're unsure whether your situation is a good fit, just reach out for a quick chat — an honest answer is always a better use of your time than a discovery call that goes nowhere.
The main differences are depth, directness, and speed. A typical agency Gap Analysis is a templated report a junior runs in two hours and hands to an account manager to present. Ours goes 10 pillars deep, is written by the person who ran the analysis, and is delivered in 48 hours. The Competitor Intelligence Report analyses live competitor ads and full website messaging — not just a keyword overlap tool. And Campaign Builds are built around your competitive landscape, not a keyword planner export. You also deal directly with Rob throughout — no account managers in between.
Get In Touch

Find Out What Your
Account Is Leaving Behind

A quick 20-minute chat is enough to work out whether there are structural issues in your account, what the competitive landscape looks like, and which service would have the most impact.

There's no obligation beyond the call. If the fit isn't right, you'll still leave with a clearer picture of what to look at in your account.

Email
contact@robsanders.com.au
Let's Talk
Usually responds within one business day.
Or email directly: contact@robsanders.com.au