Most accounts underperform for months before anyone figures out why. The Gap Analysis is a full 10-pillar diagnostic — delivered as a clear, prioritised report with specific campaigns, ad groups, and search terms named at every step.
Every Gap Analysis covers all 10 pillars. Most businesses identify problems in at least 4. If you already know which ones apply — that's exactly the point.
A complete account diagnostic — not a template with your name in it. Every finding documented with specific campaigns, ad groups, search terms, and headlines named.
Every pillar assessed with specific findings named — campaigns, ad groups, search terms, and headlines at every step. No generic observations.
All search terms classified: STAR (keep), PROBLEM (review), DIAMOND (scale), REMOVE (negative). 30-day data minimum, 20+ clicks threshold.
Every headline in the account scored Winner / Loser / Zombie with replacement copy suggestions for the weakest performers.
Each campaign's bidding strategy reviewed with recommended upgrade paths and rationale — matched to each campaign's actual conversion goal.
Every finding mapped to a timing tag: IMMEDIATE / THIS MONTH / NEXT QUARTER. Fix the right things in the right order.
Full report delivered within 48 hours of receiving read-only account access. Walkthrough call and one revision round included.
A straightforward process with no surprises. Read-only access, full diagnostic, prioritised report.
Grant read-only access to your Google Ads account via a Manager Account invite. No changes are ever made. You remain in full control of your account at all times.
Full 10-pillar analysis of the account. Every finding documented with specific names — campaigns, ad groups, search terms, headlines. No generic observations.
Prioritised report delivered within 48 hours. Walkthrough call included to walk through the findings and answer questions. One revision round included.
When performance plateaus and internal changes aren't moving the needle, a fresh diagnostic often finds the ceiling. Most stalled accounts have 3–5 structural issues that compound over time.
Understand exactly what was left behind before rebuilding. Most switching accounts have 3–5 structural issues carried over from the previous management. Find them before you start spending.
Scaling budget into a broken structure amplifies the problems. The Gap Analysis finds them first — so you scale into a structure that can handle the budget, not one that wastes it.
At that level, structural inefficiencies cost real money every week. The report typically finds 20–40% in recoverable spend — often enough to pay for the diagnostic many times over within the first month of implementation.
Numbers from actual accounts. Finding the problems is one thing — the report tells you exactly what to fix and in what order.
Gap Analysis found $28k/month in wasted spend on broad match terms with zero conversion history. Restructured Performance Max asset groups by product category. Cannibalising Search campaigns identified and consolidated. ROAS improvement achieved within 90 days of implementing the prioritised action plan.
Four campaigns targeting the same keywords with different match types — competing against each other on every auction. Consolidated into one campaign with proper negative keyword architecture. Keyword cannibalisation was identified as the primary driver of inflated CPCs. CPL more than halved within 30 days.
"We'd been with a large agency for two years and the 'Gap Analysis' they gave us was eight pages of screenshots. Rob's went 10 pillars deep and found three structural issues we'd had since the account launched. The campaign rebuild that followed dropped our CPL by 60%."
Tell me what you're working on and what's frustrating you about the account. I'll get back to you within one business day.
No pressure to commit — if the Gap Analysis isn't the right starting point for your account, I'll tell you that too.