In-depth breakdowns of Google Ads campaigns — the strategy, the fixes, and the numbers that followed.
Every case study includes the full brief, the structural changes made, and the before/after numbers.
From 2 leads/month to 34 — with cost-per-lead cut by 68% in 12 months of Google Search Ads management and landing page CRO.
Product-group-level labeling surfaced higher-value products Google couldn't see — tripling revenue and lifting AOV 36% without changing the catalog or the budget approach.
Better returns on less spend — 89% of Shopping budget was flowing through broken ad groups and 478K negatives were blocking the retailer's own best-sellers.
62% revenue growth year-on-year across three markets — by giving each market its own ROAS targets and separating product tiers into dedicated campaigns.
15.8x account ROAS on a $900 average order — by auditing which campaigns actually converted and cutting everything else. Precision over coverage.
The Gap Analysis finds the numbers worth talking about — wasted spend, structural issues, and what fixing them is worth.