Most product titles are written once and never revisited. Over time, the gap between what your titles say and what customers actually search for keeps growing — and every missed search is a sale that went to a competitor instead.
Where Standard Shopping campaigns are running, the last 30 days of search queries are pulled from Google Ads and mapped against each product title. You'll see which high-volume and high-converting terms are missing — and they become the foundation for the rewrite.
Note: search query data is available for Standard Shopping campaigns only. Performance Max accounts receive a category-level insights summary instead — full attribute audit and title rewrites are still delivered.
Titles are rebuilt using the search terms that drive conversions — not generic keyword guesses. Each rewrite targets 70–80 characters, incorporates your highest-performing queries, and follows the right pattern for your catalogue type (DTC or reseller).
Every product is scored across attribute gaps, title quality, and performance signals. The overall Feed Health Score (0–100) gives you an immediate read on where the account stands.
AMBER — Needs Work
Every product receives a priority score based on attribute gaps, performance signals, and search query mismatches. The highest-scoring products get the most attention — so the report focuses effort where it'll move the needle fastest.
| # | Product | Issues | Score |
|---|---|---|---|
| 1 | Waterproof Hiking Boot SKU-58834 |
Short titleTitle gapLow CTR | 78 |
| 2 | Merino Beanie SKU-41208 |
Short titleMissing brandTitle gap | 65 |
| 3 | Alpine Daypack 32L SKU-33041 |
DisapprovedPrice mismatch | 58 |
| 4 | Insulated Puffer Jacket SKU-20917 |
Missing GTINTitle gap | 42 |
| 5 | Trail Runner Pro SKU-10482 |
Optimise title | 18 |
Where Standard Shopping campaigns are running, search terms are analysed for intent mismatches — queries triggering products they don't match. These become negative keyword candidates, or signal that a product title needs to be more specific to stop attracting the wrong traffic.
Available for Standard Shopping campaigns only. Not applicable for Performance Max-only accounts.
| Search Term | Product Triggered | Impr. | CTR | Action |
|---|---|---|---|---|
| "summer sandals women" | Trail Runner Pro SKU-10482 |
2,840 | 0.1% | Intent mismatch |
| "kids hiking shoes" | Waterproof Hiking Boot SKU-58834 |
1,920 | 0.2% | Add negative |
| "rain jacket waterproof" | Insulated Puffer Jacket SKU-20917 |
1,540 | 0.3% | Wrong product type |
| "beanie hat baby" | Merino Beanie SKU-41208 |
980 | 0.4% | Add negative |
Not just a list of problems — the fixes, built from your own search query data, delivered ready to upload.
Where Standard Shopping campaigns are running, search term data is pulled from Google Ads and cross-referenced against each product title — showing which high-value queries are missing. Performance Max accounts receive a category-level insights summary.
Every rewrite built from your top-performing search terms. High-converting queries not in the current title are woven in, in the right order, with the right attributes — DTC or reseller pattern applied per product.
Full diagnostic across all products — approved, limited, and disapproved items identified with root cause analysis for every issue flagged by Google Merchant Centre. Disapprovals triaged and resolved.
Every required and recommended attribute checked — GTIN, brand, colour, size, material, google_product_category, custom labels — with the exact supplemental feed column names to resolve each gap.
Search terms triggering the wrong products are identified and flagged as negative keyword candidates. Stops budget leaking to mismatched searches while improving relevance for products that should be showing.
All title rewrites and attribute fixes packaged into a ready-to-upload supplemental feed CSV. Upload directly to Google Merchant Centre — no CMS changes, no developer required.
Provide read access to your Google Merchant Centre and Google Ads account. No logins, no CMS access, no spreadsheet prep.
For Standard Shopping campaigns, last 30 days of search terms are pulled and mapped to products. Performance Max accounts receive a category insights summary and asset group signal review.
Every product scored for attribute gaps, title quality, and performance issues. Products ranked by impact — highest-priority fixes identified first.
Titles rewritten based on your actual search data. Attribute gaps documented with the exact supplemental feed columns needed to resolve each one.
Full audit report plus a ready-to-upload supplemental feed CSV delivered within 5–7 business days. Upload the CSV directly to GMC — no CMS needed.
The search query layer — which search terms triggered each product and how they perform — requires at least one Standard Shopping campaign running alongside Performance Max. Standard Shopping exposes full search term data per product via the Google Ads API. Performance Max hides this data.
Grant user access in Google Ads and Google Merchant Center — Standard access is sufficient. No CMS login, no developer needed, no spreadsheets to prepare.
Performance Max consolidates everything into one campaign — but that comes at a cost. You lose per-product search term visibility, control over which queries trigger which products, and the ability to apply negative keywords at the campaign level. Google decides what to show, to whom, and when.
Running a Standard Shopping campaign alongside Performance Max restores that visibility — and often improves overall account efficiency. Search terms are attributed per product, negatives can be applied precisely, and you retain a lever that Performance Max simply doesn't offer. For feed optimisation, it also means the audit runs with complete, product-level data rather than category-level summaries.
If you're spending on Shopping campaigns but your feed has never been audited, you're almost certainly leaving money on the table.
The more SKUs you have, the more hidden issues compound. An audit quickly surfaces what's dragging performance down.
If Shopping performance has dropped without an obvious cause, feed quality is usually the culprit.
Before pushing budget into Shopping, get the feed right first. A clean feed means every dollar works harder from day one.
Paste in 3 of your product titles. We'll score them, flag what's missing, and show you exactly how to improve them — no account access required.
Your feed data already contains the answer — you just haven't mapped it to your product titles yet.
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