Free calculators built for ecommerce store owners running Google Ads. No email required. No fluff — just the maths that matters.
Find out exactly how much you can afford to pay per click on Google Ads — accounting for your margin, shipping costs, payment fees and return rate.
ROAS is the most misunderstood metric in ecommerce. Calculate the exact return on ad spend you need to actually be profitable — not just look good on a dashboard.
Not all products deserve your ad budget. Enter your products and rank them by true net margin — see exactly which ones are worth advertising and at what CPC.
Revenue is vanity. Find out your true profit after every cost — COGS, shipping, returns, payment fees and ad spend — and whether your advertising is genuinely working.
These tools surface the gaps. The Google Ads Gap Analysis goes deeper — a full 10-pillar diagnostic of your account with named actions, prioritised findings, and wasted spend identified to the dollar.
See the Gap Analysis →